New business guide: Understanding the Sales Process

You may not think of your job as a guitar teacher as a sales role. But the reality is everybody is a salesperson. Every time you try to convince your student to practice or get them to learn something new, you're selling. Of course whenever you speak to a prospective student, you're selling yourself and your lesson service.

Because sales is a big part of our professional lives, it's important to learn the sales process. We've created a new business guide to explain the basics of the sales process so you can use it to attract more students and keep the students you already have.

After reading the guide you will be able to use marketing much more effectively and know how to control the entire sales process from start to finish. If you're just starting out as a guitar teacher this guide will help you start on the right foot to attract your first students. On the other hand if you've been teaching for years, the guide will give you a way to refine your skills and stay competitive in the future.

Access the guide here: BMK-02 Understanding the Sales Process

Once you finishing reading the guide, it's recommended you do a self-assessment of your current sales process to see where you can make improvements.

BMK-02 The Sales Process

About this guide

Having an understanding of the process people go through before they decide to become your student will help you improve your marketing efforts and get more students. Just like a salesperson can make more sales if they understand the sales process, you will be able to use this information to get more students.

By the end of this guide you will have a good understanding of what stages people go through before they decide to commit on guitar lessons with you.

You will be able to use this information to:

  • Improve the effectiveness of any advertising or marketing promotion
  • Get your website to convert more visitors into students
  • Convince prospective students over the phone to try lessons out with you
  • Focus your attention on the things that actually make a difference

After you finish reading the guide it's recommended you do a self assessment on your website and any marketing activities you're currently using. You'll be surprised how easy it will be to improve them.

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