Episode 10: SEO Basics for Guitar Teachers

About this podcast

This podcast will explain the basics on SEO - what it is, why it's important and how to get started with it. A few quick wins are provided so you can make a few easy changes to your website to improve it's SEO.

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Useful Resources

Here are a few resources available to members on SEO:

Live and Teach Guitar Members can also contact us at any time for support with their SEO efforts using this contact form.

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SEO Resources for Guitar Teachers

Up to 97% of people now use online methods to find local services and products. That means if you want to stay competitive as a guitar teacher it's essential that you learn to control your presence online. This can be difficult so we've put together a few resources to help you learn the basics of SEO and how to use it.

Whether you're just starting out as a guitar teacher or have been teaching guitar for decades, you will need to understand how to be competitive online. Our guides and resources will help you rank higher on search engines such as Google and Bing and attract more students. You don't need to become an SEO expert to achieve this and our guides have been kept as basic as possible so you can focus on the essentials that will give you the best results.

SEO Guides

We've put together two guides to help you understand SEO (Search Engine Optimization) and how you can use SEO as a guitar teacher.

BWS-02 SEO Basics for Guitar Teachers

This guide explains the basics of SEO and how to use basic SEO principles to make sure your website remains competitive. Simply reading this guide and applying the information will improve the ranking of your site in Google. As your competitors probably don't understand SEO this guide alone is enough to put you ahead of them.

You will learn what types of search terms to target that will bring you the most relevant visitors from search engines.

BWS-03 Structuring Your Website

This guide will help you set up your own website if you don't already have one or if you do have one, it will help you improve it. The guide explains how to structure your site so it receives the most traffic possible from Google and the other search engines. You will learn how to target certain keywords and how each page relates to one another.

A detailed Case Study is provided to give you a clear picture of how to use the information and structure your site. Of course we can even provide email support if you need help along the way.

Online Marketing Report

On top of the guides available, you can request for free a detailed Online Marketing Report. This report will assess your current online position and provide you with specific recommendations you can implement to improve your online presence. This report alone can make a difference between not showing up on Google and ranking first for relevant search terms. If you have your own website we will also analyze it and provide information on what's working and what you can improve. After you receive your report we provide ongoing email support to help you implement the recommendations or make any changes to your site.

Your local competitors probably don't know about this report which means you can have a clear advantage over them. You can draw from our extensive experience and use it to your advantage. It's free for members so there's nothing to lose.

A Website Designed for Guitar Teachers

Finally, if you don't already have your own website, you can set up your own as part of membership for free. The advantage you receive with using our tools to set up a website is that you will have support from people who know exactly how to promote guitar teachers online. We can work with you and set up your site exactly how you like it while making sure it uses effective SEO principles and strategies. We've done this with quite a few guitar teachers and know what works and what doesn't.

Leave the guesswork out of your marketing efforts and let us help you succeed. It's what we're good at and we're more than happy to help you out. If you need more support you can always email us here.

BWS-02 SEO Basics for Guitar Teachers

About this guide

Recent studies have found that up to 97% of people use the Internet to search for local services and products. As a guitar teacher this means that unless you're easy to find online, you're going to miss out on future students.

This guide will provide you with an effective strategy you can use to improve your online presence and make it easier for students to find you. The guide will introduce you to Search Engine Optimization (SEO) and how you can use it in your role as a guitar teacher. The guide has been written in plain English so even if you don't have a technical background you will learn exactly what SEO is and how you can use it to attract more guitar students.

The guitar teachers who read through and implement the ideas in this guide will have a clear advantage over their competitors. Understanding SEO and how to use it will ensure you remain competitive into the future.

As an alternative to learning about SEO strategies and applying them to a site, Gold and Platinum Members can get us to build and maintain a website for you. If you would rather somebody else take care of all of this for you, check out Gold or Platinum Membership.

What is SEO

Before we explain why SEO is so important and how you can use it to your advantage, let's have a look at what SEO is.

SEO stands for Search Engine Optimization. Generally speaking this is the process of structuring your website pages so they rank well for search terms you want to target. A website that uses good SEO principles will rank very well in search engines which means more people will see the link and visit the site.

Whenever you search for something in Google, Bing, Yahoo or any other search engine, the results are displayed starting with the most relevant website. When we talk about ranking we're talking about how far down the list your website displays for a search term. A higher ranking will mean your site will attract more visitors which could lead to more students.

SEO aims to improve ranking by making sure the content on your webpages match what people are looking for. For example if you want to target beginner students in your local area, setting up a page specifically talking about how you help beginner students in your local area will improve your ranking in search engines.

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