New Business Guides: Advertising and Online Courses

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A common problem we see with a lot of guitar teachers is that they waste their money on ineffective advertising. The hard part with advertising your guitar lessons is that it can be difficult to work out if the money spent will be worthwhile or not. That's why we've created a guide that will help you identify which advertising options are best for you. You will be able to look at any advertising available and figure out if it's worthwhile.

The guide will use a few examples so you can see the process in action. If you're currently spending money on advertising or considering advertising your guitar teaching business, this guide will make sure you don't waste your money.

Access the guide here: BMK-01 Comparing Advertising Options

 

We've also created a guide to show you one potential way you can grow your guitar teaching business. Selling your own online courses has the potential to bring you significant income. You could create some courses as a way to supplement your income or if you work at it hard enough you could even earn all of your income with courses. The technology and software available now makes it easier than ever before to create your own online guitar courses.

The guide will give you a quick overview of what you would need to do to create your own course.

Access the guide here: EXP-03 Selling Online Guitar Courses

After you finish reading the guide you can always contact us for more support and we'll be happy to help out.

EXP-03 Selling Online Guitar Courses

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About this guide

Advances in online technology now make it incredibly easy to create your own online guitar course and sell it to earn extra income. Depending on your goals you could sell an online course as a way to earn some extra money or it could potentially be a significant source of income that could even become a full time pursuit.

In this guide you will learn:

  • What makes a successful course
  • Step-by-step how to create your own course
  • How to promote your course

By the end of this guide you will know if creating your own online guitar course is the right option for you and if you decide to create one, you will know exactly what to do. In addition to this guide, we can provide you support in creating your own course and give advice specific to your situation. Simply fill out our advice request form after reading this guide.

What Makes A Successful Online Guitar Course

You have probably noticed that some guitar lesson videos on YouTube generate millions of views. When you watched the video you probably found it useful but nothing out of the ordinary that you could do yourself. That is the first key point to keep in mind when creating online guitar courses,

Any guitar teacher can create a successful online guitar course. You don't need special training and it's easier than it sounds.

The keys to a successful online guitar course are:

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BMK-01 Comparing Advertising Options

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About this guide

If you want to advertise your guitar teaching business, it's important you know how to compare the different options and make an informed decision. The problem is that all the options are so different that it's hard to know what to look for. A newspaper ad is very different to a radio ad which is extremely different to online advertising.

This guide will provide you with a simple way to analyze the different advertising options and figure out which ones are worth spending money on. You will also protect yourself from wasting money by identifying ineffective and expensive advertising.

The guide will use four different advertising options to show you how to work out important metrics and compare the options.

Measuring Results

The problem a lot of guitar teachers experience with advertising is they don't know how to compare the advertising methods and end up losing a lot of money over time. Let's look at four examples to see why this is so important:

Example 1: You want to advertise in a local paper and it's going to cost you $20 every week.

Example 2: A local radio station offers a 30 second ad to run for two months for $500.

Example 3: An online guitar teacher directory has a 'premium' listing option for $30 a year.

Example 4: You can create a Facebook at that costs $0.30 per 1000 'impressions'

Making decisions on the above examples can be difficult. How do you know you're spending your money wisely? After two months will you know whether it's a good idea to keep going or not?

Unless you know exactly how well a paid advertising campaign is working, you could easily be wasting your money. Don't think that you can just keep track in your head, you need to be a bit more involved when you're spending your hard earned money.

Let's look at how to figure all of this out and pick the best advertising options for your guitar teaching business.

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Easy Business Plans for Guitar Teachers

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An important side to being a guitar teacher is the business side. Understanding how to keep track of your progress, how to market yourself and how to grow your business are extremely important.

Having your own business plan can simply the business side of things and give you direction. Rather than sift through a lot of information on business plans, we've put a simple tool together to help you create your own business plan. We've cut out all the irrelevant information that plague so many other business plans while focusing on the key points that make a difference.

Our tool will provide you with a quick snapshot on what you need to focus on and what you need to do to succeed. You don't need to know anything about mission statements, executive summaries or any of the other fancy aspects of business plans. The whole point of our new tool is to provide you with exactly what you need to succeed.

Create your own business plan here

If you're a Live and Teach Guitar Member your plan will be saved and you will be able to view and update it any time you log in. You will also have the option to request support from us. We can go through your business plan with you and provide you with guidance on strategies you can use to achieve your goals.

If you want to read up on business plans before you create your own, we've prepared a guide at BPL-04 Business Plans for Guitar Teachers to give you some background information on what makes a good business plan.

BPL-04 Business Plans for Guitar Teachers

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About this guide

Creating a business plan can help clarify what you need to do to succeed as a guitar teacher. Studies have found time and time again that businesses that use a business plan become more successful than businesses that don't. While that doesn't mean you can't succeed without one, a well thought out business plan can definitely help.

In this guide you will put together your own useful business plan to help you either start teaching guitar or to grow your teaching business. By the end of the guide you will have a strong understanding on exactly what you need to do to succeed. Instead of taking a trial and error approach you will have a logical process to follow. We've helped many guitar teachers get started and grow their teaching business so you will be able to apply the most useful strategies and have a business plan that works.

What Makes A Good Business Plan

The number one point to remember with business plans is that they're only useful if you actually use them. You can have the best business plan in the world but if it never comes out of your bottom drawer then it's useless. The purpose of this guide is to give you a business plan that you will actually use and find helpful.

There's a lot of misconceptions on what should be included in a business plan. Here you will learn what you should and shouldn't focus on.

Here's what DOESN'T make a good business plan:

  • Fancy headings and layouts
  • 100+ pages
  • Long and wordy 'mission statements'
  • Cliche phrases like 'innovation', 'synergy', 'push the envelope'
  • Overly technical language, business jargon or acronyms
  • Pointless information to make it sound impressive

The above points are very common in a lot of business plans from small and big businesses. Using fancy sounding words and over the top mission statements don't do anything to help a business succeed. The reason these points are so common is because business owners and managers mistakenly feel that a business plan must sound bold and impressive. The truth is that a 100+ page business plan filled with long mission statements and cliche phrases won't be used at all.

Now let's look at what actually makes a good business plan that can help you grow your guitar teaching business.

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If you're not a member yet, find out how our professional materials, resources and support can help you succeed as a guitar teacher here.

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SEO Resources for Guitar Teachers

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Up to 97% of people now use online methods to find local services and products. That means if you want to stay competitive as a guitar teacher it's essential that you learn to control your presence online. This can be difficult so we've put together a few resources to help you learn the basics of SEO and how to use it.

Whether you're just starting out as a guitar teacher or have been teaching guitar for decades, you will need to understand how to be competitive online. Our guides and resources will help you rank higher on search engines such as Google and Bing and attract more students. You don't need to become an SEO expert to achieve this and our guides have been kept as basic as possible so you can focus on the essentials that will give you the best results.

SEO Guides

We've put together two guides to help you understand SEO (Search Engine Optimization) and how you can use SEO as a guitar teacher.

BWS-02 SEO Basics for Guitar Teachers

This guide explains the basics of SEO and how to use basic SEO principles to make sure your website remains competitive. Simply reading this guide and applying the information will improve the ranking of your site in Google. As your competitors probably don't understand SEO this guide alone is enough to put you ahead of them.

You will learn what types of search terms to target that will bring you the most relevant visitors from search engines.

BWS-03 Structuring Your Website

This guide will help you set up your own website if you don't already have one or if you do have one, it will help you improve it. The guide explains how to structure your site so it receives the most traffic possible from Google and the other search engines. You will learn how to target certain keywords and how each page relates to one another.

A detailed Case Study is provided to give you a clear picture of how to use the information and structure your site. Of course we can even provide email support if you need help along the way.

Online Marketing Report

On top of the guides available, you can request for free a detailed Online Marketing Report. This report will assess your current online position and provide you with specific recommendations you can implement to improve your online presence. This report alone can make a difference between not showing up on Google and ranking first for relevant search terms. If you have your own website we will also analyze it and provide information on what's working and what you can improve. After you receive your report we provide ongoing email support to help you implement the recommendations or make any changes to your site.

Your local competitors probably don't know about this report which means you can have a clear advantage over them. You can draw from our extensive experience and use it to your advantage. It's free for members so there's nothing to lose.

A Website Designed for Guitar Teachers

Finally, if you don't already have your own website, you can set up your own as part of membership for free. The advantage you receive with using our tools to set up a website is that you will have support from people who know exactly how to promote guitar teachers online. We can work with you and set up your site exactly how you like it while making sure it uses effective SEO principles and strategies. We've done this with quite a few guitar teachers and know what works and what doesn't.

Leave the guesswork out of your marketing efforts and let us help you succeed. It's what we're good at and we're more than happy to help you out. If you need more support you can always email us here.

BWS-03 Structuring Your Website

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About this guide

This guide follows on from BWS-02 SEO for Guitar Teachers and discusses how to effectively structure your website for the best SEO results. Most people when creating a website don't consider the overall website structure. The way you structure your website will have a big impact on how the search engines categorize and rank your pages in the search results.

By the end of this guide you will know exactly how to structure your website using quality SEO principles. Once you structure your website properly you will have a better chance of ranking high in the search engines and attract more visitors. If you already have a website you can use this guide to assess the quality of your site's structure and make changes if needed. If you don't have a website, we can build one for you and maintain it as part of Gold or Platinum Membership.

Why the Structure of Your Website Matters

Google and the other search engines display webpages in their search results based on the content of the pages and the overall content of the website. To do this Google will go through your site and try to figure out what the site is about and what search terms it should rank high for. If Google can easily navigate through your site and understand the structure of your site, you will rank better and attract more visitors. If your site doesn't have a logical structure, Google won't be able to understand the purpose of the site and you will have a hard time ranking well for any search terms.

The other reason why you should have a logical structure to your website is that it will make it easier for visitors to find the information they're looking for which leads to more people contacting you for lessons. In other words, by having a logical structure to your website it will help both search engines and humans.

The Three Tier Structure

A simple strategy to organizing your website structure is to use a three tier system. The below diagram demonstrates how this is set up:

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BWS-02 SEO Basics for Guitar Teachers

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About this guide

Recent studies have found that up to 97% of people use the Internet to search for local services and products. As a guitar teacher this means that unless you're easy to find online, you're going to miss out on future students.

This guide will provide you with an effective strategy you can use to improve your online presence and make it easier for students to find you. The guide will introduce you to Search Engine Optimization (SEO) and how you can use it in your role as a guitar teacher. The guide has been written in plain English so even if you don't have a technical background you will learn exactly what SEO is and how you can use it to attract more guitar students.

The guitar teachers who read through and implement the ideas in this guide will have a clear advantage over their competitors. Understanding SEO and how to use it will ensure you remain competitive into the future.

As an alternative to learning about SEO strategies and applying them to a site, Gold and Platinum Members can get us to build and maintain a website for you. If you would rather somebody else take care of all of this for you, check out Gold or Platinum Membership.

What is SEO

Before we explain why SEO is so important and how you can use it to your advantage, let's have a look at what SEO is.

SEO stands for Search Engine Optimization. Generally speaking this is the process of structuring your website pages so they rank well for search terms you want to target. A website that uses good SEO principles will rank very well in search engines which means more people will see the link and visit the site.

Whenever you search for something in Google, Bing, Yahoo or any other search engine, the results are displayed starting with the most relevant website. When we talk about ranking we're talking about how far down the list your website displays for a search term. A higher ranking will mean your site will attract more visitors which could lead to more students.

SEO aims to improve ranking by making sure the content on your webpages match what people are looking for. For example if you want to target beginner students in your local area, setting up a page specifically talking about how you help beginner students in your local area will improve your ranking in search engines.

Only Live and Teach Guitar Members have access to this resource and all other resources on the site.

If you're a member, please login to access this resource

If you're not a member yet, find out how our professional materials, resources and support can help you succeed as a guitar teacher here.

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KDS-06 Rock-a-bye Baby

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About this lesson

This lesson plan will teach your student the children's lullaby 'Rock-a-bye Baby'. The song uses a very simple partial chords to get your student used to using more than one finger at a time. Unlike the other songs in this series this one focuses more on partial chords rather than a single note melody. Some students may find this harder so if the student has trouble with partial chords it would be best to hold off on this lesson and use it later on.

This resource uses an inbuilt incentive to encourage the student to practice. At the bottom of the page is a drawing of a baby in a tree. The incentive is that once the student learns the song they can then color in the drawing however they like. Setting up this reward before teaching the song is a great way to increase the student's focus during the lesson and it will also encourage the student to practice after the lesson.

Only Live and Teach Guitar Members have access to this resource and all other resources on the site.

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If you're not a member yet, find out how our professional materials, resources and support can help you succeed as a guitar teacher here.

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KDS-05 Row, Row, Row Your Boat

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About this lesson

This lesson plan will teach your student the children's song 'Row, Row, Row Your Boat'. The song uses a very simple melody and partial chords to get your student used to using more than one finger at a time. Triplet notes are also introduced. This song works well as a round so after the student learns it you could demonstrate how a round works.

This resource uses an inbuilt incentive to encourage the student to practice. At the bottom of the page is a drawing. The incentive is that once the student learns the song they can then color in the drawing however they like. Setting up this reward before teaching the song is a great way to increase the student's focus during the lesson and it will also encourage the student to practice after the lesson.

Only Live and Teach Guitar Members have access to this resource and all other resources on the site.

If you're a member, please login to access this resource

If you're not a member yet, find out how our professional materials, resources and support can help you succeed as a guitar teacher here.

Please login or register to gain full access now