About this guide
This guide follows on from BMK-14 which introduces Facebook Ads and how to set up an effective campaign. Once you set up an ad it's important you understand how to keep track of it and make improvements. There will be changes you can make that will improve the effectiveness of an ad. This guide will explain what to look for and how to make improvements.
The purpose of this guide is to teach you how to work out if your ad is running effectively and what to do to improve it's effectiveness. The end result is you will get the most out of your ads as well as be able to identify any ads that aren't effective. This guide will save you a lot of money over time.
NOTE: this is an older guide before we created the Facebook Ads Course. While the information here is still relevant, we highly recommend working through the course as it digs far deeper and contains more up to date information and advice.