About this guide
If you need to write the text for an ad (called copy), every single word you use makes a difference. The less words you have available (eg: PPC ads or newspaper classified ads), the more important each word becomes. This guide will explain how to write effective ad copy and walk you through different examples.
By the end of this guide you will be able to follow a simple process to writing effective ads.
Why most ads are terrible
When an ad is slapped together with little thought, it's no surprise that it doesn't achieve good results. Writing effective ad copy is a hard job and large companies spend massive amounts of money to word their advertising perfectly. You don't need to spend as much time or effort perfecting your ads as large companies do. Let's have a look at why most ads are terrible so you can avoid the same mistakes: