About this guide
If you have built a website you may have heard about keywords before. A keyword is a word or phrase a person enters into a search engine to find websites on a specific topic. So 'guitar teacher' is a keyword a potential student is likely to enter into Google or one of the other search engines to find a teacher. Understanding how to target specific keywords will help your website rank higher in the search engines and get found by more potential students. Good keyword research ultimately will mean more new students for you.
This guide will walk you through keyword research and by the end you will know exactly what to create on your website to target specific keywords that are highly likely to result in new students. You will be able to identify the keywords that motivated potential students use and you will be able to use those keywords to persuade them to sign up for your lessons.
Understanding Types of Keywords
Before we dive into how to research keywords relevant for you and your business, let's look at the different types of keywords and which ones are valuable to you. Not all keywords are equal and you only want to target the keywords that will bring you results.
There are three main types of keywords: