About this guide
Understanding how to use advertising properly will ensure you don't waste your money. The purpose of this guide is to show you step by step how to set up an advertising campaign using Facebook Ads. You will be able to target specific people with the highest chance of being interested in your guitar lessons.
Information on how to set an advertising budget based on the different available options are given. Without using the information in this guide you risk losing significant money. It can be tough to set up an advertising campaign that works so we've put a lot of effort and money into providing you with all the important points you need to succeed.
NOTE: this is an older guide before we created the Facebook Ads Course. While the information here is still relevant, we highly recommend working through the course as it digs far deeper and contains more up to date information and advice.
Why Use Facebook Ads
Facebook is incredibly popular and although you can attract a lot of new students using Facebook without spending money at all (see BMK-06 & BMK-07), using their advertising options can help you quickly attract new students. The main reason you might want to use Facebook Ads is it gives you the ability to target specific people likely to be interested in your business. You can target people based on age, location, gender and interests. With these options you can display your ads only to people interested in lessons.