How to use Facebook Ads to find guitar students

People looking for guitar teachers no longer look out for posters around town, they no longer look up the classifieds in their newspaper and they certainly don't sit around at home waiting for a flyer to appear in their letterbox. So what do they do?

They search online. They either jump on Google and try to find a local teacher, or they jump on social media and ask around.

The simple fact is that behavior has shifted online and if you want to attract more students, you also need to shift online.

Using social media such as Facebook, Twitter or YouTube is a great way to put yourself in front of potential students. We've written guides on how to get started with Facebook, Twitter and YouTube and being on those platforms is a good start.

But how can you ramp up your efforts and potentially attract more students in a short timeframe?

In our latest course, we explain how to use laser targeted Facebook Ads to attract new students. You might wonder why you should consider spending money on Facebook Ads when you don't pay money to run your Facebook Page.

Here are a few reasons why Facebook Ads are worth considering:

  • Target people by age: if you want to teach people in a specific age range (eg: teenagers or middle aged adults), it's easy to create ads that only reach those people.
  • Target people by interests: if you want to teach people who like a certain style of music, easy. People who like a certain guitar brand? Done. A band or musician? Simple. Targeting potential students by interests is incredibly powerful.
  • Target people by situation: want to target children? Target their parents with a simple click. Want to target school teachers? Simply select their job title and your ads will reach them.
  • Target people by location: targeting your nearby neighborhood or a nearby town is simple and highly effective. If you create an ad saying that you're within 5 minutes of the person's location, that's a compelling way to grab attention.

There are other benefits but the main point to consider here is that Facebook Ads allow you to target people in ways that aren't possible with any other marketing method. You can create a specific ad laser focused on a type of student and that ad will be far more effective than a general 'learn guitar' ad.

As an example, let's say you want to target potential students who meet the following criteria:

  • Live within 10 miles of Norwood
  • Fans of metal music and specifically Metallica
  • Fans of ESP guitars
  • Male teenagers

That's an incredibly specific type of person. When you get that specific, it's easy to create an ad that grabs their attention. Here is an example of an ad you could create:

Facebook ad example

Notice how well it will grab the attention of the people we're targeting. Instead of creating a generic 'learn guitar now' ad, this ad focuses on what those people are interested in. If a male teenager who likes Metallica, ESP guitars and lives in Norwood saw this ad and saw another ad that gave a generic 'learn guitar now' vibe, which one do you think they would go for?

That's the potential power of Facebook Ads - you have the potential to create highly targeted ads that will grab the attention of the right people.

In our course we will explain the best practices and tricks to get the most out of Facebook Ads. You will learn to avoid the common mistakes we see all the time and create ads that are designed to succeed.


Check out the Facebook Ads Course now to get started

New Business Guides: Advertising Using Facebook

Most of our business guides so far have focused on free strategies to attract new students. There are times when these won't be enough and paid advertising will bring you the results you're after. If you want to quickly build up your student base or spread the word, paid advertising can be significantly more effective than free methods.

Facebook Ads are an easy way to target specific people unlike any other advertising. You can target people based on location, age, gender and interests - something that isn't possible with almost all other advertising options. To use Facebook Ads effectively, you need to understand what makes a successful advertising campaign and how to set it up properly.

We've created two detailed guides to help you set up a Facebook Ads campaign and how to track it once it's set up. By the end of the guides you will be able to create an effective ad campaign and understand what needs to be done to improve it's effectiveness. We've focused the guides on advice to make sure you don't waste money. We've tested the ads out with teachers and know what works. Read through the guides to use the ads properly.

BMK-14 Using Facebook Ads: Setting Up A Campaign

BMK-15 Using Facebook Ads: Keeping Track of a Campaign

Of course if you need further support, we're happy to provide you specific advice and guidance for your personal situation.

BMK-14 Using Facebook Ads: Setting Up A Campaign

About this guide

Understanding how to use advertising properly will ensure you don't waste your money. The purpose of this guide is to show you step by step how to set up an advertising campaign using Facebook Ads. You will be able to target specific people with the highest chance of being interested in your guitar lessons.

Information on how to set an advertising budget based on the different available options are given. Without using the information in this guide you risk losing significant money. It can be tough to set up an advertising campaign that works so we've put a lot of effort and money into providing you with all the important points you need to succeed.

NOTE: this is an older guide before we created the Facebook Ads Course. While the information here is still relevant, we highly recommend working through the course as it digs far deeper and contains more up to date information and advice.

Why Use Facebook Ads

Facebook is incredibly popular and although you can attract a lot of new students using Facebook without spending money at all (see BMK-06 & BMK-07), using their advertising options can help you quickly attract new students. The main reason you might want to use Facebook Ads is it gives you the ability to target specific people likely to be interested in your business. You can target people based on age, location, gender and interests. With these options you can display your ads only to people interested in lessons.

Only Live and Teach Guitar Members have access to this resource and all other resources on the site.

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If you're not a member yet, find out how our professional materials, resources and support can help you succeed as a guitar teacher here.

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BMK-01 Comparing Advertising Options

About this guide

If you want to advertise your guitar teaching business, it's important you know how to compare the different options and make an informed decision. The problem is that all the options are so different that it's hard to know what to look for. A newspaper ad is very different to a radio ad which is extremely different to online advertising.

This guide will provide you with a simple way to analyze the different advertising options and figure out which ones are worth spending money on. You will also protect yourself from wasting money by identifying ineffective and expensive advertising.

The guide will use four different advertising options to show you how to work out important metrics and compare the options.

Measuring Results

The problem a lot of guitar teachers experience with advertising is they don't know how to compare the advertising methods and end up losing a lot of money over time. Let's look at four examples to see why this is so important:

Example 1: You want to advertise in a local paper and it's going to cost you $20 every week.

Example 2: A local radio station offers a 30 second ad to run for two months for $500.

Example 3: An online guitar teacher directory has a 'premium' listing option for $30 a year.

Example 4: You can create a Facebook at that costs $0.30 per 1000 'impressions'

Making decisions on the above examples can be difficult. How do you know you're spending your money wisely? After two months will you know whether it's a good idea to keep going or not?

Unless you know exactly how well a paid advertising campaign is working, you could easily be wasting your money. Don't think that you can just keep track in your head, you need to be a bit more involved when you're spending your hard earned money.

Let's look at how to figure all of this out and pick the best advertising options for your guitar teaching business.

Only Live and Teach Guitar Members have access to this resource and all other resources on the site.

If you're a member, please login to access this resource

If you're not a member yet, find out how our professional materials, resources and support can help you succeed as a guitar teacher here.

Please login or register to gain full access now