BMK-01 Comparing Advertising Options

About this guide

If you want to advertise your guitar teaching business, it's important you know how to compare the different options and make an informed decision. The problem is that all the options are so different that it's hard to know what to look for. A newspaper ad is very different to a radio ad which is extremely different to online advertising.

This guide will provide you with a simple way to analyze the different advertising options and figure out which ones are worth spending money on. You will also protect yourself from wasting money by identifying ineffective and expensive advertising.

The guide will use four different advertising options to show you how to work out important metrics and compare the options.

Measuring Results

The problem a lot of guitar teachers experience with advertising is they don't know how to compare the advertising methods and end up losing a lot of money over time. Let's look at four examples to see why this is so important:

Example 1: You want to advertise in a local paper and it's going to cost you $20 every week.

Example 2: A local radio station offers a 30 second ad to run for two months for $500.

Example 3: An online guitar teacher directory has a 'premium' listing option for $30 a year.

Example 4: You can create a Facebook at that costs $0.30 per 1000 'impressions'

Making decisions on the above examples can be difficult. How do you know you're spending your money wisely? After two months will you know whether it's a good idea to keep going or not?

Unless you know exactly how well a paid advertising campaign is working, you could easily be wasting your money. Don't think that you can just keep track in your head, you need to be a bit more involved when you're spending your hard earned money.

Let's look at how to figure all of this out and pick the best advertising options for your guitar teaching business.

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