About this guide
This guide follows on from BWS-02 SEO for Guitar Teachers and discusses how to effectively structure your website for the best SEO results. Most people when creating a website don't consider the overall website structure. The way you structure your website will have a big impact on how the search engines categorize and rank your pages in the search results.
By the end of this guide you will know exactly how to structure your website using quality SEO principles. Once you structure your website properly you will have a better chance of ranking high in the search engines and attract more visitors. If you already have a website you can use this guide to assess the quality of your site's structure and make changes if needed. If you don't have a website, we can build one for you and maintain it as part of Gold or Platinum Membership.
Why the Structure of Your Website Matters
Google and the other search engines display webpages in their search results based on the content of the pages and the overall content of the website. To do this Google will go through your site and try to figure out what the site is about and what search terms it should rank high for. If Google can easily navigate through your site and understand the structure of your site, you will rank better and attract more visitors. If your site doesn't have a logical structure, Google won't be able to understand the purpose of the site and you will have a hard time ranking well for any search terms.
The other reason why you should have a logical structure to your website is that it will make it easier for visitors to find the information they're looking for which leads to more people contacting you for lessons. In other words, by having a logical structure to your website it will help both search engines and humans.
The Three Tier Structure
A simple strategy to organizing your website structure is to use a three tier system. The below diagram demonstrates how this is set up: