to help you get the most from your tuition service
Unfortunately Google Helpouts have shut down. It was a promising way for guitar teachers to get exposure and attract new students, but unfortunately it wasn't meant to be. We're constantly looking for alternative ways for guitar teachers to earn an income and grow their business so we'll mention any similar options as we find them.
If you want to give Skype lessons, check out this guide.
The demand for guitar teachers is constantly changing which means that to remain successful you need to be able to change when needed to stay relevant. The rise of online lessons, courses and countless YouTube videos means that the demand for in-person guitar teachers is lower than it used to be. Instead of seeing this as a bad thing, this guide will help you learn to adapt. By the end of this guide you will be able to identify changes in long term trends and know how to take advantage of the changes.
A guitar teacher who adapts to the changing demands of students will stay successful while a guitar teacher who sticks to 'the way he has always done things' will eventually become obsolete. This guide will make sure you stay relevant.
At this point it's important we explain what a few key terms mean. There is a lot of confusion over what a trend is so before we look into any examples let's look at three different terms:
This style of flyers are effective as the tear off sections provide a reminder for people to actually do something about getting guitar lessons. If you have a local community board or other suitable places to put up this flyer you can use it as a way to check how many people have seen it judging by the number of strips taken. The basic idea behind this design is that the large image of the guitar will stand out from all the other flyers that simply use text. So people with an interest in guitar will see the large image and be more likely to read the rest of the text.
This template provides a very simple flyer and works best when you customize it based on the service you offer. Don't simply insert your name and number, modify it to make it your own. If you have a logo, insert it to improve your credibility. Any text you insert should be kept as simple as possible as people won't want to stand there reading. Provide the absolute basics on what you offer or simply provide details to go to your website or call you for more information.
Many guitar teachers require students to sign or agree to a certain contract or written agreement regarding lesson policies. This guide will explain whether this is a suitable approach or not for your lessons. Every teacher will have a different need for agreements and lesson policies so don't think there is one right answer that suits everybody. This guide will give you the information you need to figure out whether a written agreement will be worthwhile or not.
It can be very frustrating when it feels like nobody is contacting you for lessons. This guide will identify possible causes and give you actions you can take to start building your student base. Use this guide whenever you feel discouraged or you feel that you should have more students.
One of the most important aspects of your website is how easy it is for a visitor to navigate and find relevant information. This is called usability. A website with good usability will end up with better results as visitors find it easier to navigate the site. A website with poor usability will frustrate visitors and they will leave.
As a guitar teacher this means it's important your website uses good usability principles. This guide will explain how you can use usability testing to find problems with your site for you to fix. Finding all the problems with your website isn't possible on your own - especially if you built the site. That's why usability testing is crucial.
The main purpose of usability testing is to find problems with your website. It is a test to see how people actually use your website. Most of the times how people actually use your site is very different to how you think people use your site. A usability test will show you exactly what people think of your site and whether they can navigate it properly.
The actual test is quite simple, you will observe somebody navigate your website and you will take notes on what links they click, what text they read and their general thoughts. The basic idea is to gain insight to how somebody might view your website on their own.
When you first create a website, the thing you will probably want more than anything else is traffic. Traffic is the number of people visiting your website. Understanding how to build relevant traffic to your website is the key to your website's success. This guide will explain some common misunderstandings about traffic and how to build the right type of traffic.
The end result of more relevant traffic to your website is more students and a better online presence. Implementing the advice in this guide will help you achieve your goals faster.
Understanding the mistakes people make with traffic will ensure you don't fall for the same problems. We'll cover two of the most common mistakes we see people make with traffic.
Once you properly set up and structure your website (BWS-03), it's important you take some time to create effective landing pages. A landing page is the first impression a visitor will have of your website so it's crucial to get right. You have a very short time to send the right message to a visitor or they'll hit 'back' and check out somebody else's website. This guide will explain what landing pages are, why they are important and how to set them up properly. Examples of effective landing pages are included so you can see how they work in practice.
The first page you see when you visit a website is a landing page. Quite often this will be the homepage. Your website's homepage is your biggest landing page but it's not the only one. While a lot of people will land on your homepage, quite a few people will land on different pages depending on what link they clicked on to get to your website.
As an example let's say you have a page on your website called 'Guitar lessons in Smallville' that contains specific information about your location. Now if somebody does a Google search for 'guitar lessons in Smallville', it's likely that this page will show up in the results (to find out why, read through BWS-02). If that person clicks that link in the search results, they will land on that page. They may not even see your homepage at all. So for a lot of people, the landing page they see will not be your homepage.
When a new visitor sees your website for the first time, you have about 3 seconds to make a good first impression. The key questions a visitor will ask themselves are:
YouTube is an incredibly popular website with millions of people watching videos every day. Depending on your goals you can use YouTube to extend your reach to a very large audience. This guide will give you some ideas on how you can use YouTube and how it can help you grow your teaching business. It takes a bit of work to create videos but if you use the right strategy and work towards the right goals, the results can be fantastic.
It's now easier and cheaper than ever before to create your own physical product to sell. If you've ever thought up of a guitar related product and thought it would be great to be able to sell it to your students or the entire world, now you can. This guide will help you decide whether you want to create your own product and how to get started.
Compared to other guides in the EXP series, it takes a larger investment in time and money to create your own products. The upside to this is that it's possible to earn a lot of money over time from your product. This guide will first cover the financial aspect first to give you a good idea on the investment you would need to make, then explain the different options and paths you can take.
To be able to create a product, you must first have an idea for something that people will be interested in buying. There are three main types of product ideas you can come up with: